“I joined Aldara to experience a unique challenge. Aldara is a new chapter in healthcare as well as a fresh start-up. This gives me the chance to utilize my expertise and know-how in leading the marketing, communication and brand.”

A seasoned marketing and corporate communications professional, Paul Boulos brings more than 20 years’ rich and deep marketing experience in fast-paced, complex global and regional corporations to the role of Senior Marketing Director at AHMC.

Paul was formerly Managing Director of Ogilvy & Mather in Saudi Arabia, and has performed multiple marketing and business growth roles in blue-chip organizations. These include Lebanese Broadcasting Corporation International, Bank of Beirut and Commercial Bank of Dubai.

Previously, over more than eight years in the education sector, he introduced a fresh view of media management studies in Lebanese universities, namely Lebanese University and the Lebanese American University executive program.

Paul has a BSc in Psychology and a MA in International Affairs & Middle East Studies from Lebanese American University, Lebanon in 2002. He gained a Diploma in Media Management from Northwestern University, US in 2007.

  • Inspired and led the creation and launch of the Young Achievers Program (YAP) for Lebanese youth in 2011. YAP won best CSR award among 68 companies in the MENA region
  • Led several start-up marketing operations across the MENA region